You are always producing content. Even when you don’t think you are. Your one-on-one conversations with others about what your business offers and how you help your customers is a prime example of passive content creation. One simple way to repurpose content is to take the words from these free-flowing conversations and create something that […]
Repurpose Content from Reviews into Video Read More »
If you go to your favorite search engine and type in something related to “number of impressions (or touchpoints) to get noticed,” you’ll find a range of results indicating that it can take anywhere from three to twenty times to see an ad or mention of a company before people feel comfortable making a purchase.
How to Market Your Business on Social Media Read More »
Communicating with potential and current customers about your business is done in different ways. The important part of communicating is to do it regularly. Depending on the type of communication and what you want out of it, that regularity will differ as well. Marketing a small business online takes time. It’s a busy digital world,
Low Cost Options for Marketing a Small Business Online Read More »
Using video in business promotion is a common way to market, but a well-thought-out video marketing strategy is essential to not wasting your time and money. To make better use of this promotion method, create more strategic and impactful videos by thinking through the purpose of your video content and planning out how you’re going
Video Marketing Strategy for Small Businesses Read More »
Are you up for a creative approach to your small business marketing strategy? Pinterest is a serious contender for reaching homeschool moms and appealing to them as they plan purchases and search for solutions. This platform allows you to share ideas and inspire like no other social network can do. While there are other social
Small Business Marketing Strategy for Pinterest Read More »
In marketing, graphics are an important part of the many different areas of promotion for your company and products. Images provide additional information and there are key methods to show and tell your brand story where graphics are essential. However, you can get excellent results with text-only ads for your small-business marketing. Online options abound
Small Business Marketing Online – Text Ad Tips Read More »
Advertising and branding opportunities have changed quite a bit over the last couple of decades. Technology has played a big part in the changing face of marketing, mostly by providing numerous important ways to connect with your audience. Company and product reviews can be received in various forms. Reaching the right people through email is
Why Reviews Are Important for Branding Read More »
You don’t need to be a marketing expert to know that social media marketing is a common part of every promotion plan. Depending on the size of your business, you may have a monthly budget in the hundreds for paid social media ads or have an occasional advertising strategy for launches and brand awareness. Either
Targeted Social Media Marketing Method Read More »
What does your company mission statement say? You have one, right? And you’ve looked at it in the past six months? Mission statements are a useful guiding point as a business is being developed. It can be quite invigorating to craft a concise paragraph about the purpose of being in business during the excitement of
Make a List of Business Strategies From Your Mission and Purpose Read More »
Reaching out to an audience with your marketing is sort of like giving them a perfect gift. How do you discover the perfect gift for someone? You consider what you know about them and what you’ve seen them enjoy in the past and search for one or more things that would be a good fit.
How To Do Digital Marketing Experiments and Tests Read More »
Contact us: 888-718-HOME (4663) Press 2 for sales
Email – Sales (at) TheOldSchoolhouse.com
