mission statement

Low Cost Options for Marketing a Small Business Online

Communicating with potential and current customers about your business is done in different ways. The important part of communicating is to do it regularly. Depending on the type of communication and what you want out of it, that regularity will differ as well.  Marketing a small business online takes time. It’s a busy digital world, …

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Video Marketing Strategy for Small Businesses

Using video in business promotion is a common way to market, but a well-thought-out video marketing strategy is essential to not wasting your time and money. To make better use of this promotion method, create more strategic and impactful videos by thinking through the purpose of your video content and planning out how you’re going …

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Make a Profit from Your Mission Statement in Any Economy

You’re in business to make a profit. This is a simple and true statement, but if you’re only looking at the numbers and your bottom line, you are getting a limited view of your profit margin. How are you profiting the customers you created your products for? When you “sell” from the deeper reason of …

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