Creating video content from existing materials can take your business to the next level. It’s an effective way to reach more of your target audience and make sure they fully understand what you have to offer. Read below for resources like templates and video editing options as you learn how to repurpose content from your …
Repurpose Content: Video from Product Descriptions Read More »
As a small-business owner, having a solid marketing strategy tailored to your specific needs and budget can make or break your success. Fortunately, there are plenty of digital tactics that any small business can use to promote their products or services with little to no cost. Learn about these five options to stay on top …
Small Business Marketing on a Budget – 5 Social Media Options Read More »
Do you know that you have a storehouse of content just sitting and waiting to be used? Every email you have ever sent out to your list has the potential to be used again for different purposes. With just a few creative tweaks you have a steady source of content that can be repurposed into …
Repurposing Content: Create Videos from Your Email Marketing Read More »
Have you heard about the growing interest in short-form video? It’s the greatest thing since . . . long-form video! Whether your business is on Instagram, Facebook, YouTube or TikTok (the short video trendsetter) you’ll want to take advantage of the short video options to develop your brand and sell your products. And the best …
Repurpose Content into Long and Short Form Video Read More »
The homeschool market includes a large segment of parents who are looking for educational options for their children after high school. However, you may want to use a slightly different approach to reach homeschool parents than what you do to reach parents who are currently sending their children to an institutional setting. Higher education marketing …
Higher Education Marketing Tips for Digital Campaigns Read More »
You are always producing content. Even when you don’t think you are. Your one-on-one conversations with others about what your business offers and how you help your customers is a prime example of passive content creation. One simple way to repurpose content is to take the words from these free-flowing conversations and create something that …
If you go to your favorite search engine and type in something related to “number of impressions (or touchpoints) to get noticed,” you’ll find a range of results indicating that it can take anywhere from three to twenty times to see an ad or mention of a company before people feel comfortable making a purchase. …
Communicating with potential and current customers about your business is done in different ways. The important part of communicating is to do it regularly. Depending on the type of communication and what you want out of it, that regularity will differ as well. Marketing a small business online takes time. It’s a busy digital world, …
Low Cost Options for Marketing a Small Business Online Read More »
Using video in business promotion is a common way to market, but a well-thought-out video marketing strategy is essential to not wasting your time and money. To make better use of this promotion method, create more strategic and impactful videos by thinking through the purpose of your video content and planning out how you’re going …
Are you up for a creative approach to your small business marketing strategy? Pinterest is a serious contender for reaching homeschool moms and appealing to them as they plan purchases and search for solutions. This platform allows you to share ideas and inspire like no other social network can do. While there are other social …
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