Survey Data: How to Get It and Analyze It

Understanding your customers can help you tailor your promotional strategies to better reach and engage with your ideal customer. Knowing how to get demographic and survey data is the first step. The methods range from the more simple approach of

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Build and Market Your Brand Like a Pro

Building a successful brand isn’t just about creating a logo and featuring it across your business assets. It’s also about connecting with customers through storytelling, visuals, and personality. If you want to get your message out there, it’s essential to

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Repurpose Content from Reviews into Video

You are always producing content. Even when you don’t think you are. Your one-on-one conversations with others about what your business offers and how you help your customers is a prime example of passive content creation. One simple way to

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Stable Marketing Options for Higher Education

Homeschoolers are in the market for different products, services, and experiences depending on the ages and interests of the children in the family. We have organized our homeschool audience into various categories, such as students focused on music, athletics, or

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When to Use Push vs. Pull Marketing Strategies

A past blog post shared push-advertising information about app and web notifications. This is one of the more recent, and less intrusive, advertising options for push marketing, which are methods of taking a marketing message to the consumer to increase

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