As a small-business owner, having a solid marketing strategy tailored to your specific needs and budget can make or break your success. Fortunately, there are plenty of digital tactics that any small business can use to promote their products or
Do you know that you have a storehouse of content just sitting and waiting to be used? Every email you have ever sent out to your list has the potential to be used again for different purposes. With just a
Have you heard about the growing interest in short-form video? It’s the greatest thing since . . . long-form video! Whether your business is on Instagram, Facebook, YouTube or TikTok (the short video trendsetter) you’ll want to take advantage of
The homeschool market includes a large segment of parents who are looking for educational options for their children after high school. However, you may want to use a slightly different approach to reach homeschool parents than what you do to
You are always producing content. Even when you don’t think you are. Your one-on-one conversations with others about what your business offers and how you help your customers is a prime example of passive content creation. One simple way to
Homeschoolers are in the market for different products, services, and experiences depending on the ages and interests of the children in the family. We have organized our homeschool audience into various categories, such as students focused on music, athletics, or
A past blog post shared push-advertising information about app and web notifications. This is one of the more recent, and less intrusive, advertising options for push marketing, which are methods of taking a marketing message to the consumer to increase
If you go to your favorite search engine and type in something related to “number of impressions (or touchpoints) to get noticed,” you’ll find a range of results indicating that it can take anywhere from three to twenty times to
Communicating with potential and current customers about your business is done in different ways. The important part of communicating is to do it regularly. Depending on the type of communication and what you want out of it, that regularity will
Using video in business promotion is a common way to market, but a well-thought-out video marketing strategy is essential to not wasting your time and money. To make better use of this promotion method, create more strategic and impactful videos
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