There are quick ways to get visitors to your website (see our Media Kit for paid advertising methods), and there are long-term ways to increase website traffic with content marketing ideas. These approaches don’t have a direct cost, but they do take time and can involve paying someone for the initial work. There are lots […]
Creative Content Marketing Ideas for Different Platforms Read More »
What does your company mission statement say? You have one, right? And you’ve looked at it in the past six months? Mission statements are a useful guiding point as a business is being developed. It can be quite invigorating to craft a concise paragraph about the purpose of being in business during the excitement of
Make a List of Business Strategies From Your Mission and Purpose Read More »
Is your free-offer page designed to attract and nurture potential customers? Do you know what makes a good landing page? The purpose of your free-offer (i.e., lead magnet) landing page is not just to gather information from people who are interested in your offer. The page should also be an opportunity to learn more about
What Makes A Good Landing Page for a Free Offer Read More »
Almost every business has a website. It is essential for businesses that offer their products and services without a brick-and-mortar location. Just like a physical store needs to look appealing and create an atmosphere of comfort for customers, an online location needs certain design features that help a website visitor become comfortable with the company
Make Your Website Design Appealing and Accommodating Read More »
This is the sixth part in a series of six articles about SEO. Stay tuned to Schoolhouse Marketing for the full series on optimizing your marketing channels for the homeschooling market. Do you think that all SEO best practices are mainly for search engines so that you can achieve good rankings in search results? While
Improve Customer Experience on Your Website with SEO Best Practices Read More »
This is the fifth part in a series of six articles about SEO. Stay tuned to Schoolhouse Marketing for the full series on optimizing your marketing channels for the homeschooling market. How do you know if the work you are putting in to optimize your site for search engines and those very special human visitors
Simple Ways to Use Google Analytics for SEO Read More »
This is the fourth part in a series of six articles about SEO. Stay tuned to Schoolhouse Marketing for the full series on optimizing your marketing channels for the homeschooling market. There have been some shady practices when it comes to link building for SEO and many debates on the effectiveness of this practice. It
Top 6 Link Building Ideas for Long-Term Growth Read More »
This is the third part in a series of six articles about SEO. Stay tuned to Schoolhouse Marketing for the full series on optimizing your marketing channels for the homeschooling market. Selling by storytelling is not a new marketing concept. You’ve experienced it, you’ve likely made purchases because of it, and hopefully you’ve already integrated
Storytelling in Your Content Marketing Plan Read More »
This is the second part in a series of six articles about SEO. Stay tuned to Schoolhouse Marketing for the full series on optimizing your marketing channels for the homeschooling market. Are you confident that your website is working the way it should to rank high in search engine results pages (SERP)? There is so
Top 5 Tips on How to Improve Website SEO Performance Read More »
This is the first part in a series of six articles about SEO. Sign up in the sidebar to receive Schoolhouse Marketing in your inbox and enjoy marketing tips and advice for the home education market. Is research of keywords, hashtags, and buzz words just an in-depth marketing tactic for those big businesses that need
Understand Keyword Research – Tips and Tools Read More »
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