Understanding your customers can help you tailor your promotional strategies to better reach and engage with your ideal customer. Knowing how to get demographic and survey data is the first step. The methods range from the more simple approach of discovering trends in your website and social media data to the extensive and more complex […]
Survey Data: How to Get It and Analyze It Read More »
A past blog post shared push-advertising information about app and web notifications. This is one of the more recent, and less intrusive, advertising options for push marketing, which are methods of taking a marketing message to the consumer to increase their interest in a product. As one example, a homeschooling company will often use push-marketing
When to Use Push vs. Pull Marketing Strategies Read More »
The changing demographics of the growing homeschool market are catching the attention of many businesses outside of the education industry. As home education becomes a mainstream option, the companies that serve them are experiencing notable growth, and many other companies are seeing the opportunity to enter a new market to reach parents with various products
Entering New Markets: Growing Potential with the Homeschool Audience Read More »
What does your company mission statement say? You have one, right? And you’ve looked at it in the past six months? Mission statements are a useful guiding point as a business is being developed. It can be quite invigorating to craft a concise paragraph about the purpose of being in business during the excitement of
Make a List of Business Strategies From Your Mission and Purpose Read More »
Reaching out to an audience with your marketing is sort of like giving them a perfect gift. How do you discover the perfect gift for someone? You consider what you know about them and what you’ve seen them enjoy in the past and search for one or more things that would be a good fit.
How To Do Digital Marketing Experiments and Tests Read More »
Do you want to know how to get demographic data on your target market? With the right data you will minimize marketing trial and error by gathering vital information about your ideal customer to guide you in the right marketing strategy. As stated in our article on the importance of demographics : “The homeschooling market has
How to Get Demographic Data for Marketing Read More »
What do you know about the people who buy your products and those who would be your ideal customers? For an effective small business marketing strategy you’ll want to get deep knowledge about the demographics of your target market. Discovering the nitty-gritty details of your audience isn’t the easiest marketing task to accomplish, but it
Know Your Demographics for an Effective Small Business Marketing Strategy Read More »
Families that choose home education are buying many products and services outside the education industry. Are you positioned to reach new customers in the homeschooling market? Most of what we share with our magazine readers and online followers does fall under the education category, but we also cover many other topics. Our focus is to
Reach New Customers by Entering New Markets Read More »
Since the beginning days of The Old Schoolhouse® (TOS), sharing products with homeschool families has been the focus of our business. We started out as a small eBay business selling used curriculum and grew steadily over several years to what is The Old Schoolhouse® Magazine today. We have had lots of growth online with social
Magazine Advertising Advantages to Reach the Homeschool Demographic Read More »
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