You only have one chance to make a first impression, or so the saying went—before we entered the digital era of marketing. With the majority of advertising now delivered digitally on screens, perhaps a modern twist on the familiar phrase could go something like, “Take every chance you get to make impressions.” Impressions in These […]
How to Gain Multiple Brand Impressions Read More »
After your strategy is in place it’s time to create engaging social media posts that promote your brand story and share your expertise. Engaging content can increase your reach, attract new followers, and build brand loyalty, so it’s well worth it to get a firm understanding of this aspect of your marketing plan. Here are
Social Strategy for Your Small Business Marketing Plan Read More »
In the ever-changing landscape of social media marketing you need the right strategies in place to maximize the presence of your small business and reach those who want what you offer. By creating engaging content, using analytics to measure your success, and following a consistent strategy you make the most of your social media efforts.
Maximizing Your Social Media Presence: Strategies for Small Business Owners Read More »
In today’s digital age, video branding has become an essential tool for small businesses to stand out from the competition. By creating compelling videos, you can effectively communicate your brand’s message and connect with your target audience on a deeper level. With these top five tips and tricks, you can establish and strengthen your small
Video Branding 101: Tips and Tricks for Small Business Owners Read More »
Business promotion can be a big time waster. Not all promotional activities are a waste of time, though, just the ones that don’t show the value of your business. Unfortunately, it’s not always so clear what your audience would consider valuable and how to “show it” and not just tell it. Many small-business owners get
Ideas for Your Social Media Strategy Read More »
Reaching your audience with video doesn’t have to include a videographer and advanced video editing skills. That could be an option though, and there are many situations where you want to engage the services of video professionals, but for most of your small-business promotion, you can produce quality video that will boost your small business’s
Repurpose Content: Video Marketing Strategy Read More »
Do you know how your company can design ads to appeal to a smaller target audience with better results? As with any promotion, the right mix of text, images, and color attracts your ideal customer and intrigues them enough to want to know more about your company and products. The different messages you portray are
A Marketing Strategy to Smile About Read More »
Creating video content from existing materials can take your business to the next level. It’s an effective way to reach more of your target audience and make sure they fully understand what you have to offer. Read below for resources like templates and video editing options as you learn how to repurpose content from your
Repurpose Content: Video from Product Descriptions Read More »
As a small-business owner, having a solid marketing strategy tailored to your specific needs and budget can make or break your success. Fortunately, there are plenty of digital tactics that any small business can use to promote their products or services with little to no cost. Learn about these five options to stay on top
Small Business Marketing on a Budget: 5 Social Media Options Read More »
Do you know that you have a storehouse of content just sitting and waiting to be used? Every email you have ever sent out to your list has the potential to be used again for different purposes. With just a few creative tweaks you have a steady source of content that can be repurposed into
Repurposing Content: Create Videos from Your Email Marketing Read More »
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