Branding

Branding Tips for Small Business Graphics

The elements of your promotional imagery sends a message about your business. Have you intentionally created that message with your branding? In this article, you’ll discover integral branding elements for your small business and how to best portray your company through the graphics you use. The Brand Elements to Establish Brand elements are the visual […]

Branding Tips for Small Business Graphics Read More »

Survey Data: How to Get It and Analyze It

Understanding your customers can help you tailor your promotional strategies to better reach and engage with your ideal customer. Knowing how to get demographic and survey data is the first step. The methods range from the more simple approach of discovering trends in your website and social media data to the extensive and more complex

Survey Data: How to Get It and Analyze It Read More »

When to Use Push vs. Pull Marketing Strategies

A past blog post shared push-advertising information about app and web notifications. This is one of the more recent, and less intrusive, advertising options for push marketing, which are methods of taking a marketing message to the consumer to increase their interest in a product.  As one example, a homeschooling company will often use push-marketing

When to Use Push vs. Pull Marketing Strategies Read More »

Make a Profit from Your Mission Statement in Any Economy

You’re in business to make a profit. This is a simple and true statement, but if you’re only looking at the numbers and your bottom line, you are getting a limited view of your profit margin. How are you profiting the customers you created your products for? When you “sell” from the deeper reason of

Make a Profit from Your Mission Statement in Any Economy Read More »

Branding Tips for Small Businesses at Conventions

Conventions in any industry allow you to build relationships with a pre-selected audience AND give you valuable insight into your competition and possible cross-promotion partners. It’s the ideal place for small businesses to spread their branding and make meaningful connections.  You have a captive audience at a homeschooling trade show. Homeschooling parents attend to be

Branding Tips for Small Businesses at Conventions Read More »

Grow Your Business with the Homeschooling Audience

When you’re looking for a steady increase to your customer base, consistent promotion is what you’ll be doing. While it can be beneficial to get in front of a few different audiences, you’ll make a more meaningful impact if you develop an integrated campaign that is being seen by the same audience over time. Our

Grow Your Business with the Homeschooling Audience Read More »

Know Your Business Objectives for Effective Marketing

Why are you in business?  You have your reasons and I bet they have a lot to do with helping others with your products and services. There’s purpose in your business overall and the goal is to get that purpose dialed in with your marketing.  To influence an audience’s attitude and/or behavior, you need to

Know Your Business Objectives for Effective Marketing Read More »

Make a List of Business Strategies From Your Mission and Purpose

What does your company mission statement say? You have one, right? And you’ve looked at it in the past six months? Mission statements are a useful guiding point as a business is being developed. It can be quite invigorating to craft a concise paragraph about the purpose of being in business during the excitement of

Make a List of Business Strategies From Your Mission and Purpose Read More »