The elements of your promotional imagery sends a message about your business. Have you intentionally created that message with your branding? In this article, you’ll discover integral branding elements for your small business and how to best portray your company through the graphics you use. The Brand Elements to Establish Brand elements are the visual […]
Branding Tips for Small Business Graphics Read More »
Understanding your customers can help you tailor your promotional strategies to better reach and engage with your ideal customer. Knowing how to get demographic and survey data is the first step. The methods range from the more simple approach of discovering trends in your website and social media data to the extensive and more complex
Survey Data: How to Get It and Analyze It Read More »
Building a successful brand isn’t just about creating a logo and featuring it across your business assets. It’s also about connecting with customers through storytelling, visuals, and personality. If you want to get your message out there, it’s essential to know how to effectively market your brand. First, get clear on whom you are marketing
Build and Market Your Brand Like a Pro Read More »
A past blog post shared push-advertising information about app and web notifications. This is one of the more recent, and less intrusive, advertising options for push marketing, which are methods of taking a marketing message to the consumer to increase their interest in a product. As one example, a homeschooling company will often use push-marketing
When to Use Push vs. Pull Marketing Strategies Read More »
You’re in business to make a profit. This is a simple and true statement, but if you’re only looking at the numbers and your bottom line, you are getting a limited view of your profit margin. How are you profiting the customers you created your products for? When you “sell” from the deeper reason of
Make a Profit from Your Mission Statement in Any Economy Read More »
Conventions in any industry allow you to build relationships with a pre-selected audience AND give you valuable insight into your competition and possible cross-promotion partners. It’s the ideal place for small businesses to spread their branding and make meaningful connections. You have a captive audience at a homeschooling trade show. Homeschooling parents attend to be
Branding Tips for Small Businesses at Conventions Read More »
When you’re looking for a steady increase to your customer base, consistent promotion is what you’ll be doing. While it can be beneficial to get in front of a few different audiences, you’ll make a more meaningful impact if you develop an integrated campaign that is being seen by the same audience over time. Our
Grow Your Business with the Homeschooling Audience Read More »
Why are you in business? You have your reasons and I bet they have a lot to do with helping others with your products and services. There’s purpose in your business overall and the goal is to get that purpose dialed in with your marketing. To influence an audience’s attitude and/or behavior, you need to
Know Your Business Objectives for Effective Marketing Read More »
What does your company mission statement say? You have one, right? And you’ve looked at it in the past six months? Mission statements are a useful guiding point as a business is being developed. It can be quite invigorating to craft a concise paragraph about the purpose of being in business during the excitement of
Make a List of Business Strategies From Your Mission and Purpose Read More »
Strategies and plans are all part of the big marketing family, and both are important to direct the growth of your business. An email marketing strategy defines your approach for the long-term benefit of your marketing, and a plan is what you implement in the short term to support your strategy. To use email as
Small Business Email Marketing Strategy Read More »
Contact us: 888-718-HOME (4663) Press 2 for sales
Email – Sales (at) TheOldSchoolhouse.com
