The elements of your promotional imagery sends a message about your business. Have you intentionally created that message with your branding? In this article, you’ll discover integral branding elements for your small business and how to best portray your company through the graphics you use. The Brand Elements to Establish Brand elements are the visual […]
Branding Tips for Small Business Graphics Read More »
Do you know how your company can design ads to appeal to a smaller target audience with better results? As with any promotion, the right mix of text, images, and color attracts your ideal customer and intrigues them enough to want to know more about your company and products. The different messages you portray are
A Marketing Strategy to Smile About Read More »
A past blog post shared push-advertising information about app and web notifications. This is one of the more recent, and less intrusive, advertising options for push marketing, which are methods of taking a marketing message to the consumer to increase their interest in a product. As one example, a homeschooling company will often use push-marketing
When to Use Push vs. Pull Marketing Strategies Read More »
Why are you in business? You have your reasons and I bet they have a lot to do with helping others with your products and services. There’s purpose in your business overall and the goal is to get that purpose dialed in with your marketing. To influence an audience’s attitude and/or behavior, you need to
Know Your Business Objectives for Effective Marketing Read More »
There are quick ways to get visitors to your website (see our Media Kit for paid advertising methods), and there are long-term ways to increase website traffic with content marketing ideas. These approaches don’t have a direct cost, but they do take time and can involve paying someone for the initial work. There are lots
Creative Content Marketing Ideas for Different Platforms Read More »
What does your company mission statement say? You have one, right? And you’ve looked at it in the past six months? Mission statements are a useful guiding point as a business is being developed. It can be quite invigorating to craft a concise paragraph about the purpose of being in business during the excitement of
Make a List of Business Strategies From Your Mission and Purpose Read More »
Need some simple steps on how to create a lead magnet (i.e. free offer) that appeals to your ideal customer? Warming up your market to your company is your first order of business. You reach “your people” through various channels, whether they be your own channels or ones that allow you to get in front
How to Create a Lead Magnet that Converts Read More »
The digital world is full of images that are trying to gain the attention of individuals who are inundated with content of every kind. Half the battle of crafting your marketing message is making it distinctive in a sea of competing influences. Graphic design needs to take into account the purpose of the graphic, but
Distinctive Graphics That Gain Attention Read More »
Remember how a picture tells a thousand words? Whether you are looking at a photograph, a work of art, or an ad in a magazine, that image is saying something. Since we’re talking about promoting your products here, let’s focus on how you are going to show the best of your business and tell the
Show and Tell Your Brand Story with Graphics Read More »
If a picture tells a thousand words, you can be sure all the images you use to market your business are always talking. So, you want to do all you can to make sure they are sending the right message. Almost all of the ad placements we offer involve some type of graphic so we
How to Create Graphics: Crisp and Quality Read More »
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