marketing strategy

Small Business Marketing Strategy for Pinterest

Are you up for a creative approach to your small business marketing strategy? Pinterest is a serious contender for reaching homeschool moms and appealing to them as they plan purchases and search for solutions. This platform allows you to share ideas and inspire like no other social network can do. While there are other social

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Grow Your Business with the Homeschooling Audience

When you’re looking for a steady increase to your customer base, consistent promotion is what you’ll be doing. While it can be beneficial to get in front of a few different audiences, you’ll make a more meaningful impact if you develop an integrated campaign that is being seen by the same audience over time. Our

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Entering New Markets: Growing Potential with the Homeschool Audience

The changing demographics of the growing homeschool market are catching the attention of many businesses outside of the education industry. As home education becomes a mainstream option, the companies that serve them are experiencing notable growth, and many other companies are seeing the opportunity to enter a new market to reach parents with various products

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Know Your Business Objectives for Effective Marketing

Why are you in business?  You have your reasons and I bet they have a lot to do with helping others with your products and services. There’s purpose in your business overall and the goal is to get that purpose dialed in with your marketing.  To influence an audience’s attitude and/or behavior, you need to

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How To Do Digital Marketing Experiments and Tests

Reaching out to an audience with your marketing is sort of like giving them a perfect gift. How do you discover the perfect gift for someone? You consider what you know about them and what you’ve seen them enjoy in the past and search for one or more things that would be a good fit.

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