The digital world is full of images that are trying to gain the attention of individuals who are inundated with content of every kind. Half the battle of crafting your marketing message is making it distinctive in a sea of competing influences. Graphic design needs to take into account the purpose of the graphic, but […]
Distinctive Graphics That Gain Attention Read More »
Remember how a picture tells a thousand words? Whether you are looking at a photograph, a work of art, or an ad in a magazine, that image is saying something. Since we’re talking about promoting your products here, let’s focus on how you are going to show the best of your business and tell the
Show and Tell Your Brand Story with Graphics Read More »
If a picture tells a thousand words, you can be sure all the images you use to market your business are always talking. So, you want to do all you can to make sure they are sending the right message. Almost all of the ad placements we offer involve some type of graphic so we
How to Create Graphics: Crisp and Quality Read More »
Targeting your ads to a specific region isn’t just for retail store advertising. By segmenting your audience to a single state or region, you have the benefit of appealing to homeschoolers in a desired area who are likely to have different wants and needs. The marketing term, geo-targeting, is described as delivering specific advertising to
Make a Personal Connection with Geo-Targeting Read More »
The two main goals of marketing are: create engaging content that builds your brand and tells your story, and generate quality leads to grow your business. Your marketing strategy can include various ways to do this, and hopefully, you are using the power of video to attain these goals. People rely on video more than
A Low Budget (and Easy) Video Marketing Strategy Read More »
Product reviews are great to display on your website. Those little bits of approval from valued customers help to develop trust in your company and help visitors learn about some of those benefits your products offer. These are great rotating on your Home page, as part of your product sales pages, and an excellent social
Market Your Brand Using Customer Reviews Read More »
Are you looking for a marketing bundle where your ad doesn’t get lost in the content and doesn’t take a big chunk of your advertising budget? The Spotlight eBlasts, sent out once a month, were designed to provide a low-cost option for our advertisers but still provide a dedicated ad spot that relates to their
Low-Cost Marketing Strategy for the Homeschooling Market Read More »
This is the third part in a series of six articles about SEO. Stay tuned to Schoolhouse Marketing for the full series on optimizing your marketing channels for the homeschooling market. Selling by storytelling is not a new marketing concept. You’ve experienced it, you’ve likely made purchases because of it, and hopefully you’ve already integrated
Storytelling in Your Content Marketing Plan Read More »
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