Unlocking the Homeschool Market: Proven Strategies with The Old Schoolhouse®
Since 2001, The Old Schoolhouse® has been the trusted trade magazine for homeschooling families, providing businesses with direct access to a billion-dollar niche market. Its engaged audience of decision-making parents represents a highly targeted demographic with consistent purchasing power and brand loyalty.
Through an integrated, highly-networked media platform, The Old Schoolhouse® delivers measurable results across inbox, digital, and mobile channels. The flagship magazine, targeted email campaigns, and expansive social media reach provide multiple touchpoints for brands to connect with this influential audience. With over 100,000 mobile app downloads, TOS meets homeschooling families where they are—and brings advertisers with it.
The homeschool market has evolved over the past two-and-a-half decades, shifting from a grassroots movement to a thriving, mainstream educational choice for millions of families. Today’s homeschool parents are educated, intentional consumers who actively seek high-quality products and services that align with their children’s academic needs. This market represents a stable, year-round buying audience with predictable engagement patterns.
Marketing decision-makers and brand strategists gain a competitive edge with a data-driven approach that includes comprehensive market analysis and performance metrics. The most updated (2022) published The Old Schoolhouse® Homeschool Market Report ($1,850 value)—a professionally bound, printed resource—is shipped directly to advertisers at no additional cost with an annual advertising commitment, providing essential intelligence for strategic campaign planning.
Whether through its digital magazine, influencer network, or targeted email campaigns, The Old Schoolhouse® provides proven marketing solutions to effectively reach and engage the established homeschool community.
Ready to tap into this proven market?
Contact the strategic solutions team:
📞 888-718-HOME (4663)
📧 [email protected]
Gena R. Suarez
Founder & Publisher,
The Old Schoolhouse® Magazine
[email protected]