You only have one chance to make a first impression, or so the saying went—before we entered the digital era of marketing. With the majority of advertising now delivered digitally on screens, perhaps a modern twist on the familiar phrase could go something like, “Take every chance you get to make impressions.” Impressions in These […]
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In the ever-changing landscape of social media marketing you need the right strategies in place to maximize the presence of your small business and reach those who want what you offer. By creating engaging content, using analytics to measure your success, and following a consistent strategy you make the most of your social media efforts.
Maximizing Your Social Media Presence: Strategies for Small Business Owners Read More »
In today’s digital age, video branding has become an essential tool for small businesses to stand out from the competition. By creating compelling videos, you can effectively communicate your brand’s message and connect with your target audience on a deeper level. With these top five tips and tricks, you can establish and strengthen your small
Video Branding 101: Tips and Tricks for Small Business Owners Read More »
Reaching your audience with video doesn’t have to include a videographer and advanced video editing skills. That could be an option though, and there are many situations where you want to engage the services of video professionals, but for most of your small-business promotion, you can produce quality video that will boost your small business’s
Repurpose Content: Video Marketing Strategy Read More »
Creating video content from existing materials can take your business to the next level. It’s an effective way to reach more of your target audience and make sure they fully understand what you have to offer. Read below for resources like templates and video editing options as you learn how to repurpose content from your
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Do you know that you have a storehouse of content just sitting and waiting to be used? Every email you have ever sent out to your list has the potential to be used again for different purposes. With just a few creative tweaks you have a steady source of content that can be repurposed into
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Have you heard about the growing interest in short-form video? It’s the greatest thing since . . . long-form video! Whether your business is on Instagram, Facebook, YouTube or TikTok (the short video trendsetter) you’ll want to take advantage of the short video options to develop your brand and sell your products. And the best
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The homeschool market includes a large segment of parents who are looking for educational options for their children after high school. However, you may want to use a slightly different approach to reach homeschool parents than what you do to reach parents who are currently sending their children to an institutional setting. Higher education marketing
Higher Education Marketing Tips for Digital Campaigns Read More »
You are always producing content. Even when you don’t think you are. Your one-on-one conversations with others about what your business offers and how you help your customers is a prime example of passive content creation. One simple way to repurpose content is to take the words from these free-flowing conversations and create something that
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If you go to your favorite search engine and type in something related to “number of impressions (or touchpoints) to get noticed,” you’ll find a range of results indicating that it can take anywhere from three to twenty times to see an ad or mention of a company before people feel comfortable making a purchase.
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