You only have one chance to make a first impression, or so the saying went—before we entered the digital era of marketing. With the majority of advertising now delivered digitally on screens, perhaps a modern twist on the familiar phrase could go something like, “Take every chance you get to make impressions.” Impressions in These […]
How to Gain Multiple Brand Impressions Read More »
Do you know how your company can design ads to appeal to a smaller target audience with better results? As with any promotion, the right mix of text, images, and color attracts your ideal customer and intrigues them enough to want to know more about your company and products. The different messages you portray are
A Marketing Strategy to Smile About Read More »
Do you know that you have a storehouse of content just sitting and waiting to be used? Every email you have ever sent out to your list has the potential to be used again for different purposes. With just a few creative tweaks you have a steady source of content that can be repurposed into
Repurposing Content: Create Videos from Your Email Marketing Read More »
Communicating with potential and current customers about your business is done in different ways. The important part of communicating is to do it regularly. Depending on the type of communication and what you want out of it, that regularity will differ as well. Marketing a small business online takes time. It’s a busy digital world,
Low Cost Options for Marketing a Small Business Online Read More »
In marketing, graphics are an important part of the many different areas of promotion for your company and products. Images provide additional information and there are key methods to show and tell your brand story where graphics are essential. However, you can get excellent results with text-only ads for your small-business marketing. Online options abound
Small Business Marketing Online – Text Ad Tips Read More »
There is a lot of advice you can get on using email to generate leads and engage your current customers. Whether it be in the form of do’s and don’ts, creative ideas, or how-to’s there is no shortage of recommendations and best practices to use email marketing effectively. While I do encourage you to gain
Email Marketing for Every Budget Read More »
Reaching out to an audience with your marketing is sort of like giving them a perfect gift. How do you discover the perfect gift for someone? You consider what you know about them and what you’ve seen them enjoy in the past and search for one or more things that would be a good fit.
How To Do Digital Marketing Experiments and Tests Read More »
Your email list is almost as important as your customer list. Even though you’ll have email subscribers who may never purchase from you, those recipients are still assets of your company. Having an audience that is truly yours (as opposed to a “borrowed” audience on your social media accounts) will ensure you have a source
New Subscriber Email Campaign Ideas Read More »
Contact us: 888-718-HOME (4663) Press 2 for sales
Email – Sales (at) TheOldSchoolhouse.com
