You don’t need to be a marketing expert to know that social media marketing is a common part of every promotion plan. Depending on the size of your business, you may have a monthly budget in the hundreds for paid social media ads or have an occasional advertising strategy for launches and brand awareness. Either […]
Targeted Social Media Marketing Method Read More »
There is a lot of advice you can get on using email to generate leads and engage your current customers. Whether it be in the form of do’s and don’ts, creative ideas, or how-to’s there is no shortage of recommendations and best practices to use email marketing effectively. While I do encourage you to gain
Email Marketing for Every Budget Read More »
There are quick ways to get visitors to your website (see our Media Kit for paid advertising methods), and there are long-term ways to increase website traffic with content marketing ideas. These approaches don’t have a direct cost, but they do take time and can involve paying someone for the initial work. There are lots
Creative Content Marketing Ideas for Different Platforms Read More »
What does your company mission statement say? You have one, right? And you’ve looked at it in the past six months? Mission statements are a useful guiding point as a business is being developed. It can be quite invigorating to craft a concise paragraph about the purpose of being in business during the excitement of
Make a List of Business Strategies From Your Mission and Purpose Read More »
Businesses have been leveraging push notification ads for some time now, getting engagement from mobile users and experiencing high click-through rates and impressive conversion rates. This advertising avenue has been around long enough for marketers to realize its benefits, but it’s still new enough for there to be continued growth in platforms and new discoveries
Push Notification Benefits, Basics and Bonuses Read More »
Web banners are considered one of the most effective methods of marketing online. These ad placements result in an increase of brand recognition and traffic to your website by placing your banner in suitable locations and using some basic design principles. To make this type of display ad work, your design goal should be to
Web Banners: Balance Graphics, Text and Boldness Read More »
Reaching out to an audience with your marketing is sort of like giving them a perfect gift. How do you discover the perfect gift for someone? You consider what you know about them and what you’ve seen them enjoy in the past and search for one or more things that would be a good fit.
How To Do Digital Marketing Experiments and Tests Read More »
Your email list is almost as important as your customer list. Even though you’ll have email subscribers who may never purchase from you, those recipients are still assets of your company. Having an audience that is truly yours (as opposed to a “borrowed” audience on your social media accounts) will ensure you have a source
New Subscriber Email Campaign Ideas Read More »
There has been debate in the marketing world over the past few years regarding the effectiveness of using email to reach an audience. We have many other channels, like video platforms, social media, and other newer technological avenues. So, is it really a good use of time to implement an email strategy and build your
Why Email Marketing is Important (Small Business Statistics Included) Read More »
We rarely buy a product or service that we’ve only heard about once. Most of the time, we go through the consumer buying process. First, we become aware of the company and products they offer. Next, we move on to evaluating or considering the value and need of the product. Then we make a decision
Strategic Simplicity of the Consumer Buying Process Read More »
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