Digital Marketing

Storytelling in Your Content Marketing Plan

This is the third part in a series of six articles about SEO. Stay tuned to Schoolhouse Marketing for the full series on optimizing your marketing channels for the homeschooling market. Selling by storytelling is not a new marketing concept. You’ve experienced it, you’ve likely made purchases because of it, and hopefully you’ve already integrated

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Which is Better: Mobile Advertising or Online Advertising?

Mobile advertising, also known as in-app advertising, has been repeatedly hailed as the fastest-growing digital channel over the last few years. The industry is responding to the rise in mobile use with steady innovation in app development and the expansion of advertising opportunities to reach dedicated app users.  As stated in a report from eMarketer

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