Is your free-offer page designed to attract and nurture potential customers? Do you know what makes a good landing page? The purpose of your free-offer (i.e., lead magnet) landing page is not just to gather information from people who are interested in your offer. The page should also be an opportunity to learn more about […]
What Makes A Good Landing Page for a Free Offer Read More »
Almost every business has a website. It is essential for businesses that offer their products and services without a brick-and-mortar location. Just like a physical store needs to look appealing and create an atmosphere of comfort for customers, an online location needs certain design features that help a website visitor become comfortable with the company
Make Your Website Design Appealing and Accommodating Read More »
The digital world is full of images that are trying to gain the attention of individuals who are inundated with content of every kind. Half the battle of crafting your marketing message is making it distinctive in a sea of competing influences. Graphic design needs to take into account the purpose of the graphic, but
Distinctive Graphics That Gain Attention Read More »
Remember how a picture tells a thousand words? Whether you are looking at a photograph, a work of art, or an ad in a magazine, that image is saying something. Since we’re talking about promoting your products here, let’s focus on how you are going to show the best of your business and tell the
Show and Tell Your Brand Story with Graphics Read More »
If a picture tells a thousand words, you can be sure all the images you use to market your business are always talking. So, you want to do all you can to make sure they are sending the right message. Almost all of the ad placements we offer involve some type of graphic so we
How to Create Graphics: Crisp and Quality Read More »
Targeting your ads to a specific region isn’t just for retail store advertising. By segmenting your audience to a single state or region, you have the benefit of appealing to homeschoolers in a desired area who are likely to have different wants and needs. The marketing term, geo-targeting, is described as delivering specific advertising to
Make a Personal Connection with Geo-Targeting Read More »
Sending out messages to your email subscribers is one of the essential elements of running almost any kind of business. Depending on the industry, some approaches can be effective, and others can be detrimental to the growth of your business. You want to keep in contact but don’t want to send too many emails. You
Build Rapport with These Email Marketing Tips Read More »
The two main goals of marketing are: create engaging content that builds your brand and tells your story, and generate quality leads to grow your business. Your marketing strategy can include various ways to do this, and hopefully, you are using the power of video to attain these goals. People rely on video more than
A Low Budget (and Easy) Video Marketing Strategy Read More »
Product reviews are great to display on your website. Those little bits of approval from valued customers help to develop trust in your company and help visitors learn about some of those benefits your products offer. These are great rotating on your Home page, as part of your product sales pages, and an excellent social
Market Your Brand Using Customer Reviews Read More »
Are you looking for a marketing bundle where your ad doesn’t get lost in the content and doesn’t take a big chunk of your advertising budget? The Spotlight eBlasts, sent out once a month, were designed to provide a low-cost option for our advertisers but still provide a dedicated ad spot that relates to their
Low-Cost Marketing Strategy for the Homeschooling Market Read More »
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Email – Sales (at) TheOldSchoolhouse.com
