Have you heard about the growing interest in short-form video? It’s the greatest thing since . . . long-form video! Whether your business is on Instagram, Facebook, YouTube or TikTok (the short video trendsetter) you’ll want to take advantage of the short video options to develop your brand and sell your products. And the best […]
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The homeschool market includes a large segment of parents who are looking for educational options for their children after high school. However, you may want to use a slightly different approach to reach homeschool parents than what you do to reach parents who are currently sending their children to an institutional setting. Higher education marketing
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You are always producing content. Even when you don’t think you are. Your one-on-one conversations with others about what your business offers and how you help your customers is a prime example of passive content creation. One simple way to repurpose content is to take the words from these free-flowing conversations and create something that
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If you go to your favorite search engine and type in something related to “number of impressions (or touchpoints) to get noticed,” you’ll find a range of results indicating that it can take anywhere from three to twenty times to see an ad or mention of a company before people feel comfortable making a purchase.
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Communicating with potential and current customers about your business is done in different ways. The important part of communicating is to do it regularly. Depending on the type of communication and what you want out of it, that regularity will differ as well. Marketing a small business online takes time. It’s a busy digital world,
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Using video in business promotion is a common way to market, but a well-thought-out video marketing strategy is essential to not wasting your time and money. To make better use of this promotion method, create more strategic and impactful videos by thinking through the purpose of your video content and planning out how you’re going
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Are you up for a creative approach to your small business marketing strategy? Pinterest is a serious contender for reaching homeschool moms and appealing to them as they plan purchases and search for solutions. This platform allows you to share ideas and inspire like no other social network can do. While there are other social
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In marketing, graphics are an important part of the many different areas of promotion for your company and products. Images provide additional information and there are key methods to show and tell your brand story where graphics are essential. However, you can get excellent results with text-only ads for your small-business marketing. Online options abound
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Advertising and branding opportunities have changed quite a bit over the last couple of decades. Technology has played a big part in the changing face of marketing, mostly by providing numerous important ways to connect with your audience. Company and product reviews can be received in various forms. Reaching the right people through email is
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There has been a substantial increase in the number of parents looking for home education help over the past couple of years. We’ve seen that in research from the National Home Education Research Institute, and we’ve seen the increase across our platforms. As the publisher of the leading trade magazine for homeschool families, we can
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