The elements of your promotional imagery sends a message about your business. Have you intentionally created that message with your branding? In this article, you’ll discover integral branding elements for your small business and how to best portray your company through the graphics you use. The Brand Elements to Establish Brand elements are the visual […]
Branding Tips for Small Business Graphics Read More »
Understanding your customers can help you tailor your promotional strategies to better reach and engage with your ideal customer. Knowing how to get demographic and survey data is the first step. The methods range from the more simple approach of discovering trends in your website and social media data to the extensive and more complex
Survey Data: How to Get It and Analyze It Read More »
Do you know how your company can design ads to appeal to a smaller target audience with better results? As with any promotion, the right mix of text, images, and color attracts your ideal customer and intrigues them enough to want to know more about your company and products. The different messages you portray are
A Marketing Strategy to Smile About Read More »
Building a successful brand isn’t just about creating a logo and featuring it across your business assets. It’s also about connecting with customers through storytelling, visuals, and personality. If you want to get your message out there, it’s essential to know how to effectively market your brand. First, get clear on whom you are marketing
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Homeschoolers are in the market for different products, services, and experiences depending on the ages and interests of the children in the family. We have organized our homeschool audience into various categories, such as students focused on music, athletics, or trade-school careers, and we have opportunities and expertise in marketing to these smaller markets within
Stable Marketing Options for Higher Education Read More »
A past blog post shared push-advertising information about app and web notifications. This is one of the more recent, and less intrusive, advertising options for push marketing, which are methods of taking a marketing message to the consumer to increase their interest in a product. As one example, a homeschooling company will often use push-marketing
When to Use Push vs. Pull Marketing Strategies Read More »
You’re in business to make a profit. This is a simple and true statement, but if you’re only looking at the numbers and your bottom line, you are getting a limited view of your profit margin. How are you profiting the customers you created your products for? When you “sell” from the deeper reason of
Make a Profit from Your Mission Statement in Any Economy Read More »
Conventions in any industry allow you to build relationships with a pre-selected audience AND give you valuable insight into your competition and possible cross-promotion partners. It’s the ideal place for small businesses to spread their branding and make meaningful connections. You have a captive audience at a homeschooling trade show. Homeschooling parents attend to be
Branding Tips for Small Businesses at Conventions Read More »
When you’re looking for a steady increase to your customer base, consistent promotion is what you’ll be doing. While it can be beneficial to get in front of a few different audiences, you’ll make a more meaningful impact if you develop an integrated campaign that is being seen by the same audience over time. Our
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The changing demographics of the growing homeschool market are catching the attention of many businesses outside of the education industry. As home education becomes a mainstream option, the companies that serve them are experiencing notable growth, and many other companies are seeing the opportunity to enter a new market to reach parents with various products
Entering New Markets: Growing Potential with the Homeschool Audience Read More »
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