Why are you in business? You have your reasons and I bet they have a lot to do with helping others with your products and services. There’s purpose in your business overall and the goal is to get that purpose dialed in with your marketing. To influence an audience’s attitude and/or behavior, you need to […]
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There are quick ways to get visitors to your website (see our Media Kit for paid advertising methods), and there are long-term ways to increase website traffic with content marketing ideas. These approaches don’t have a direct cost, but they do take time and can involve paying someone for the initial work. There are lots
Creative Content Marketing Ideas for Different Platforms Read More »
What does your company mission statement say? You have one, right? And you’ve looked at it in the past six months? Mission statements are a useful guiding point as a business is being developed. It can be quite invigorating to craft a concise paragraph about the purpose of being in business during the excitement of
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Strategies and plans are all part of the big marketing family, and both are important to direct the growth of your business. An email marketing strategy defines your approach for the long-term benefit of your marketing, and a plan is what you implement in the short term to support your strategy. To use email as
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Reaching out to an audience with your marketing is sort of like giving them a perfect gift. How do you discover the perfect gift for someone? You consider what you know about them and what you’ve seen them enjoy in the past and search for one or more things that would be a good fit.
How To Do Digital Marketing Experiments and Tests Read More »
You don’t have to dive deep into the data to know that over the past year, many parents have taken their children out of public education, opting to educate them themselves. According to the National Home Education Research Institute, “The homeschool population had been growing at an estimated 2% to 8% per annum over the
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There has been debate in the marketing world over the past few years regarding the effectiveness of using email to reach an audience. We have many other channels, like video platforms, social media, and other newer technological avenues. So, is it really a good use of time to implement an email strategy and build your
Why Email Marketing is Important (Small Business Statistics Included) Read More »
Need some simple steps on how to create a lead magnet (i.e. free offer) that appeals to your ideal customer? Warming up your market to your company is your first order of business. You reach “your people” through various channels, whether they be your own channels or ones that allow you to get in front
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Do you want to know how to get demographic data on your target market? With the right data you will minimize marketing trial and error by gathering vital information about your ideal customer to guide you in the right marketing strategy. As stated in our article on the importance of demographics : “The homeschooling market has
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What do you know about the people who buy your products and those who would be your ideal customers? For an effective small business marketing strategy you’ll want to get deep knowledge about the demographics of your target market. Discovering the nitty-gritty details of your audience isn’t the easiest marketing task to accomplish, but it
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