Do you have a branding plan? One place where you describe your method of building a connection with your audience? Your logo and tagline would be included as well as the less-visual personality of your business. This is where you and everyone involved in your business has direction to create business practices, website copy, graphics, […]
Connect to Your Market with These Branding Tips for Small Businesses Read More »
Almost every business has a website. It is essential for businesses that offer their products and services without a brick-and-mortar location. Just like a physical store needs to look appealing and create an atmosphere of comfort for customers, an online location needs certain design features that help a website visitor become comfortable with the company
Make Your Website Design Appealing and Accommodating Read More »
Homeschoolers (and most consumers) are overwhelmed with buying options. Whether it’s learning material, household products, family experiences, or the many other types of purchases they make, there are many companies vying for their attention. Who gets the attention? The businesses that are able to communicate the unique qualities of their business concisely. When you can
Show How You Are Better than the Competition With a Solid Unique Selling Proposition Read More »
The digital world is full of images that are trying to gain the attention of individuals who are inundated with content of every kind. Half the battle of crafting your marketing message is making it distinctive in a sea of competing influences. Graphic design needs to take into account the purpose of the graphic, but
Distinctive Graphics That Gain Attention Read More »
Remember how a picture tells a thousand words? Whether you are looking at a photograph, a work of art, or an ad in a magazine, that image is saying something. Since we’re talking about promoting your products here, let’s focus on how you are going to show the best of your business and tell the
Show and Tell Your Brand Story with Graphics Read More »
If a picture tells a thousand words, you can be sure all the images you use to market your business are always talking. So, you want to do all you can to make sure they are sending the right message. Almost all of the ad placements we offer involve some type of graphic so we
How to Create Graphics: Crisp and Quality Read More »
Families that choose home education are buying many products and services outside the education industry. Are you positioned to reach new customers in the homeschooling market? Most of what we share with our magazine readers and online followers does fall under the education category, but we also cover many other topics. Our focus is to
Reach New Customers by Entering New Markets Read More »
This is the first part in a series of six articles about SEO. Sign up in the sidebar to receive Schoolhouse Marketing in your inbox and enjoy marketing tips and advice for the home education market. Is research of keywords, hashtags, and buzz words just an in-depth marketing tactic for those big businesses that need
Understand Keyword Research – Tips and Tools Read More »
Mobile advertising, also known as in-app advertising, has been repeatedly hailed as the fastest-growing digital channel over the last few years. The industry is responding to the rise in mobile use with steady innovation in app development and the expansion of advertising opportunities to reach dedicated app users. As stated in a report from eMarketer
Which is Better: Mobile Advertising or Online Advertising? Read More »
Since the beginning days of The Old Schoolhouse® (TOS), sharing products with homeschool families has been the focus of our business. We started out as a small eBay business selling used curriculum and grew steadily over several years to what is The Old Schoolhouse® Magazine today. We have had lots of growth online with social
Magazine Advertising Advantages to Reach the Homeschool Demographic Read More »
Contact us: 888-718-HOME (4663) Press 2 for sales
Email – Sales (at) TheOldSchoolhouse.com
