How to Grow Your Brand in the Homeschool Market

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You don’t have to dive deep into the data to know that over the past year, many parents have taken their children out of public education, opting to educate them themselves. According to the National Home Education Research Institute, “The homeschool population had been growing at an estimated 2% to 8% per annum over the past several years, but it grew drastically from 2019–2020 to 2020–2021.” If you’re not sure how to grow your brand in the homeschool market then read on to get some clear options for marketing to parents and families.

As more families are choosing home education, businesses from various industries are looking to be recognized in the homeschooling market. Whether your business is in the education industry and you’re marketing a learning product or your target market includes parents, you will benefit from building your brand with the homeschooling audience.

To get noticed, remembered, and make an impact that leads to sales your marketing efforts should be spread across several marketing channels. We have offered packages for several years that bundle together advertising placements at three different price points that were called Build Your Brand Packages. 

As a result of client feedback about the challenges of staying within a budget while still scheduling out consistent ads, we have recently launched the Schoolhouse Marketing Membership Program with three levels of promotion to consistently get your brand in front of homeschoolers. Through this program, payments are spread equally over the year, and you receive significant discounts on the bundled ad spots. 

Additional perks are also offered throughout the year that will only be available to our Marketing Program members. The 1st quarter perk for 2022 will be automatic inclusion in the Back to School Digital Supplement that will be published in July 2022. Other bonuses include:

  • Exclusive advertising opportunities throughout the year
  • 25–50% off on select advertising placements 
  • Blow-in Cards for the Print magazine at a 30% savings (this marketing opportunity is now only available to Marketing Program members)

No need to wait for last-minute ad spots with remnant pricing. Receive a full year of advertising and significant discounts by becoming a Schoolhouse Marketing Member. This is the way to strengthen your brand recognition in the homeschooling market with monthly multi-media ads that you can match with your specific promotional schedule. 

Receive the individual attention that will help you reach the segment of the homeschooling market that is right for your business by contacting us for personal help with your advertising needs. We have bundled products, monthly specials, and various low-cost options to help you get noticed by homeschoolers. Whether you are looking for a one-stop shop for an integrated marketing campaign or just want to dabble in some à la carte advertising, our sales reps and marketing professionals will guide you in how to grow your brand with our audience.

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