Survey Data: How to Get It and Analyze It

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Understanding your customers can help you tailor your promotional strategies to better reach and engage with your ideal customer. Knowing how to get demographic and survey data is the first step. The methods range from the more simple approach of discovering trends in your website and social media data to the extensive and more complex approach of market surveys and focus groups. 

While the data collection can be obtained from published market surveys and reports, meaning less time and expertise needed within your own business, you’ll want to make the most of your investment by knowing how to analyze that data to use it effectively.

The Demographic Data you Need

Before you start collecting demographic data, it’s important to determine what information will be most useful. Consider factors such as age, gender, income, education level, geographic location, and interests. Depending on your business and goals, you may also want to collect data on household size, marital status, employment status, and more. Then you can get deeper with qualitative research from survey data about online behavior, methods used during their buyers journey, and lifestyle preferences. Once you have a clear idea of what information you need, you can start exploring different methods for collecting that data.

How to Choose the Right Data Collection Method for your Business

There are many different methods for collecting data about your market, and the right one for your business will depend on your goals, budget, and target audience. Some common methods include surveys, focus groups, customer interviews, social media analytics, and website analytics. 

It’s important to choose a method that will provide you with accurate and reliable data, while also being cost-effective and efficient. You can collect the data within your business or pay for services or products from a third-party to get the most complete picture of your customers.

Analyze, Interpret, and Use the Data

Once you have the data, it’s important to analyze and interpret it to gain insights into your customers. Look for patterns and trends in the data, such as age ranges, gender, income levels, geographic locations, and answers to precise questions like:

  • Do parents prefer to teach their children or let them learn independently?
  • What is the impact and influence of social media on homeschooling families?
  • Which technologies and operating systems are preferred by homeschool families?
  • Where do homeschooling parents look for advice and information when choosing curriculum?

See more about the detailed study unveiling the buying preferences and demographic makeup of homeschooling families in the post-pandemic market in the Homeschool Market Survey Brochure

Once you have reviewed the data and interpreted how it applies to your products and services, you can use this information to create customer personas and tailor your marketing strategy to better reach and engage your target audience. Don’t forget to regularly review your demographic and survey data to ensure that your marketing efforts remain relevant and effective.

Armed with the right knowledge from the survey data of your market, you can create highly targeted marketing campaigns that speak directly to your ideal customer. For example, if you know that your target audience is primarily women aged 35–45, you can create ads and content that specifically appeal to that demographic. 

You can also use the data to determine the best channels to reach your audience, whether it’s through social media, email marketing, or other channels. By tailoring your marketing efforts to your audience, you can increase engagement and drive more conversions.

Continuously Monitor and Update your Demographic Data

It’s important to remember that demographic and survey data is not static. A market’s preferences, behaviors, and demographics can change over time. That’s why it’s crucial to continuously monitor and update your market data. 

While the homeschool market has had constant growth over the last forty years or more, there was a significant jump from 2019 to 2021. Through lockdown experiences, where children enrolled in public schools were doing public schooling online, frustrated parents came to realize that they could find better-suited curriculum and resources to educate their children. Along with that significant jump was a significant shift in the market demographics and buying preferences, which made previous marketing strategies less effective in the changing audience. 

As we’ve experienced dramatic shifts in homeschooling statistics over the past three years, this also demands dramatic changes in advertising. How do these shifts affect your product and your advertising efforts? What do today’s homeschool families actually want and how do they decide what to purchase? If you’re a company not directly in the homeschooling industry, how can you reach this growing population of homeschooling parents with products they are looking for? 

Learn the preferences of homeschooling families, so you can visualize how to effectively—and specifically—target your marketing efforts and plan better promotions throughout the year. Contact your sales representative or reply to this email to learn how the survey data in the Homeschool Market Survey Report can help you get your product into the hands of today’s homeschoolers.

By understanding how to obtain and analyze survey data you will stay up-to-date with your audience’s needs and desires. This will help you ensure that your marketing strategy remains relevant and effective.

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