Product reviews are great to display on your website. Those little bits of approval from valued customers help to develop trust in your company and help visitors learn about some of those benefits your products offer. These are great rotating on your Home page, as part of your product sales pages, and an excellent social proof piece for your About page.
There are many other ways to use product reviews and testimonials to strengthen sales and increase brand loyalty. Integrating reviews into your marketing strategy is a form of word-of-mouth advertising, which is considered a powerful tool in any marketing plan.
Review the short list to market your brand using customer reviews that you can do on and off your website.
- Dedicate a page on your site for company testimonials and product reviews. We have a dedicated Endorsements page in our media kit to share short testimonials about our company. You could create a similar page with short snippets of text along with links to in-depth written and video reviews on other websites.
- Create an integrated marketing campaign that includes a sentence or two from reviews that highlight unique features of your products and company. Your ads across different platforms will carry the social proof message and solidify your brand as a loved choice by your customers.
- Use product reviews on your packaging. Whether you’ve got digital or physical products, you’ve got space to increase trust with existing customers and display the messages of your satisfied customers to onlookers.
Along with the various ways to collect reviews through your website, you can leverage the options to encourage and respond to reviews on other online locations like social media, the Better Business Bureau, or various other review sites like Yelp. You can also get further tips to manage and market customer reviews in this article from JeffBullas.com with 7 Tips to Market Your Brand Using Customer Reviews.
Product reviews and company testimonials allow for more informed customers and increased trust which naturally results in more traffic to your site and converts readers into buyers. Don’t miss out on this powerful opportunity to let others show off the best about what you offer!
Do you have a product you would like reviewed by a homeschooling mom?
The Single Review is a complimentary service where an experienced reviewer submits a written review of your product which is then published on our site. If you’re already connected to one of our sales representatives, you can contact that person directly or you can use any of these contact methods.
