Video Branding 101: Tips and Tricks for Small Business Owners

Print Friendly, PDF & Email

In today’s digital age, video branding has become an essential tool for small businesses to stand out from the competition. By creating compelling videos, you can effectively communicate your brand’s message and connect with your target audience on a deeper level. With these top five tips and tricks, you can establish and strengthen your small business with a focus on video branding.

  1. Know Who You’re Creating the Video For

Before you start creating videos for your small business, be sure to have a solid understanding of your target audience and their preferences. Take the time to research and analyze your audience demographics, interests, and behaviors. This will help you tailor your videos to resonate with your target audience and ensure that your message is effectively communicated. Consider conducting surveys or interviews to gather insights directly from your audience. By understanding your target audience, you can create videos that are more relevant, engaging, and impactful, ultimately helping you build a stronger brand presence.

  1. Have a Clear Brand Message

One of the key aspects of video branding for small business owners is developing a clear brand message and identity. This involves defining what your brand stands for, what values it represents, and how you want to be perceived by your target audience. Your brand message should be concise, compelling, and consistent across all your videos. It should clearly communicate the unique value proposition of your business and differentiate you from your competitors. 

Additionally, your videos should visually reflect your brand identity through elements such as colors, fonts, and logos. By developing a clear brand message and identity, you can create videos that effectively communicate your brand’s story and resonate with your target audience.

  1. Consistency in Branding and Video Posting

In video marketing there are a few areas where consistency is key. This is important for small businesses and major corporations. By using consistent branding elements in your videos, such as logos and colors, you create a recognizable brand identity. This helps to build brand recognition and trust among your viewers. 

Incorporate your logo into your videos in a subtle yet prominent way, such as in the corner of the screen or as a watermark. Choose a color scheme that aligns with your brand’s personality and use it consistently throughout your videos. This can be done through the use of graphics, text overlays, and even the clothing or props used by individuals in the video. By maintaining consistent branding elements in your videos, you create a visual connection between your content and your brand, making it easier for viewers to remember and associate your videos with your business.

  1. Take Advantage of the Storytelling Effect

One of the most effective ways to engage your audience and build a strong connection is by telling a compelling story in your videos. People are naturally drawn to stories, as they evoke emotions and create a sense of relatability. When crafting your video, think about the story you want to tell and how it aligns with your brand and message. 

Consider the challenges, successes, or experiences that your target audience can relate to, and use storytelling techniques to bring those elements to life. This could involve incorporating personal anecdotes, testimonials, or even fictional narratives that resonate with your viewers. By telling a compelling story, you not only capture your audience’s attention but also create a memorable and impactful experience that will keep them coming back for more.

  1. Make it Professional: Build Your Quality

When it comes to video branding, the quality of your visuals and audio can make a significant impact on the overall production value. Investing in high-quality equipment, such as cameras, microphones, and lighting, can greatly enhance the visual and audio experience for your viewers. However, many professional videos have been produced with the camera and microphone on a computer or smartphone. It is a goal to attain quality equipment for your video production needs, but it doesn’t need to be a video marketing deterrent. 

Crisp, clear visuals and professional-grade audio can help create a polished and professional look for your videos, which can increase viewer engagement and credibility. 

Additionally, consider the importance of editing and post-production. Taking the time to edit your videos and ensure that the visuals and audio are seamless can further elevate the production value and make your videos more enjoyable to watch. Remember, the goal is to create a visually appealing and immersive experience for your audience, so don’t overlook the importance of high-quality visuals and audio in your video branding efforts.

Homeschool Live Video Branding

A Homeschool Live is a conversation-style interview that streams on The Old Schoolhouse® Facebook page and YouTube channel.

This advertising venue includes: 

  • Pre-promotion of the livestream on several social media platforms, both one week prior to, as well as one additional time prior to, the event.
  • The actual Homeschool Live Event where you share about your company and products during a conversation-style interview, as well as interact with our followers and those watching the event. Viewers will be able to ask questions and give feedback during your interview. 
  • A permanent video on our Facebook page and YouTube channel of the live video interview. 

There are many ways to reach your audience through digital marketing, and some form of video is a common expectation among the homeschooling audience.  

Learn more about our advertising options through our mobile app, social media, and online locations to help you reach the segment of the homeschooling market that is right for your business.