You don’t have to dive deep into the data to know that over the past year, many parents have taken their children out of public education, opting to educate them themselves. According to the National Home Education Research Institute, “The homeschool population had been growing at an estimated 2% to 8% per annum over the […]
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There has been debate in the marketing world over the past few years regarding the effectiveness of using email to reach an audience. We have many other channels, like video platforms, social media, and other newer technological avenues. So, is it really a good use of time to implement an email strategy and build your
Why Email Marketing is Important (Small Business Statistics Included) Read More »
What do you know about the people who buy your products and those who would be your ideal customers? For an effective small business marketing strategy you’ll want to get deep knowledge about the demographics of your target market. Discovering the nitty-gritty details of your audience isn’t the easiest marketing task to accomplish, but it
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Do you have a branding plan? One place where you describe your method of building a connection with your audience? Your logo and tagline would be included as well as the less-visual personality of your business. This is where you and everyone involved in your business has direction to create business practices, website copy, graphics,
Connect to Your Market with These Branding Tips for Small Businesses Read More »
Almost every business has a website. It is essential for businesses that offer their products and services without a brick-and-mortar location. Just like a physical store needs to look appealing and create an atmosphere of comfort for customers, an online location needs certain design features that help a website visitor become comfortable with the company
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Homeschoolers (and most consumers) are overwhelmed with buying options. Whether it’s learning material, household products, family experiences, or the many other types of purchases they make, there are many companies vying for their attention. Who gets the attention? The businesses that are able to communicate the unique qualities of their business concisely. When you can
Show How You Are Better than the Competition With a Solid Unique Selling Proposition Read More »
Contact us: 888-718-HOME (4663) Press 2 for sales
Email – Sales (at) TheOldSchoolhouse.com
