Communicating with potential and current customers about your business is done in different ways. The important part of communicating is to do it regularly. Depending on the type of communication and what you want out of it, that regularity will differ as well. Marketing a small business online takes time. It’s a busy digital world, […]
Low Cost Options for Marketing a Small Business Online Read More »
Using video in business promotion is a common way to market, but a well-thought-out video marketing strategy is essential to not wasting your time and money. To make better use of this promotion method, create more strategic and impactful videos by thinking through the purpose of your video content and planning out how you’re going
Video Marketing Strategy for Small Businesses Read More »
Advertising and branding opportunities have changed quite a bit over the last couple of decades. Technology has played a big part in the changing face of marketing, mostly by providing numerous important ways to connect with your audience. Company and product reviews can be received in various forms. Reaching the right people through email is
Why Reviews Are Important for Branding Read More »
There are quick ways to get visitors to your website (see our Media Kit for paid advertising methods), and there are long-term ways to increase website traffic with content marketing ideas. These approaches don’t have a direct cost, but they do take time and can involve paying someone for the initial work. There are lots
Creative Content Marketing Ideas for Different Platforms Read More »
What does your company mission statement say? You have one, right? And you’ve looked at it in the past six months? Mission statements are a useful guiding point as a business is being developed. It can be quite invigorating to craft a concise paragraph about the purpose of being in business during the excitement of
Make a List of Business Strategies From Your Mission and Purpose Read More »
There has been debate in the marketing world over the past few years regarding the effectiveness of using email to reach an audience. We have many other channels, like video platforms, social media, and other newer technological avenues. So, is it really a good use of time to implement an email strategy and build your
Why Email Marketing is Important (Small Business Statistics Included) Read More »
We rarely buy a product or service that we’ve only heard about once. Most of the time, we go through the consumer buying process. First, we become aware of the company and products they offer. Next, we move on to evaluating or considering the value and need of the product. Then we make a decision
Strategic Simplicity of the Consumer Buying Process Read More »
Almost every business has a website. It is essential for businesses that offer their products and services without a brick-and-mortar location. Just like a physical store needs to look appealing and create an atmosphere of comfort for customers, an online location needs certain design features that help a website visitor become comfortable with the company
Make Your Website Design Appealing and Accommodating Read More »
Remember how a picture tells a thousand words? Whether you are looking at a photograph, a work of art, or an ad in a magazine, that image is saying something. Since we’re talking about promoting your products here, let’s focus on how you are going to show the best of your business and tell the
Show and Tell Your Brand Story with Graphics Read More »
If a picture tells a thousand words, you can be sure all the images you use to market your business are always talking. So, you want to do all you can to make sure they are sending the right message. Almost all of the ad placements we offer involve some type of graphic so we
How to Create Graphics: Crisp and Quality Read More »
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