How to Create Graphics: Crisp and Quality
If a picture tells a thousand words, you can be sure all the images you use to market your business are always talking. So, you want to do all you can to make sure they are sending the right message.
Make a Personal Connection with Geo-Targeting
Targeting your ads to a specific region isn’t just for retail store advertising. By segmenting your audience to a single state or region, you have the benefit of appealing to homeschoolers in a desired area who are likely to have
Build Rapport with These Email Marketing Tips
Sending out messages to your email subscribers is one of the essential elements of running almost any kind of business. Depending on the industry, some approaches can be effective, and others can be detrimental to the growth of your business.
A Low Budget (and Easy) Video Marketing Strategy
The two main goals of marketing are: create engaging content that builds your brand and tells your story, and generate quality leads to grow your business. Your marketing strategy can include various ways to do this, and hopefully, you are
Market Your Brand Using Customer Reviews
Product reviews are great to display on your website. Those little bits of approval from valued customers help to develop trust in your company and help visitors learn about some of those benefits your products offer. These are great rotating
Email Marketing Strategy: Themed Content
In our last article, we shared the finer details on one of our low-cost inbox advertising options, the monthly Spotlight eBlasts. Another one of our inbox marketing products is similar in the email layout and that it focuses on a
Low-Cost Marketing Strategy for the Homeschooling Market
Are you looking for a marketing bundle where your ad doesn’t get lost in the content and doesn’t take a big chunk of your advertising budget? The Spotlight eBlasts, sent out once a month, were designed to provide a low-cost
Reach New Customers by Entering New Markets
Families that choose home education are buying many products and services outside the education industry. Are you positioned to reach new customers in the homeschooling market? Most of what we share with our magazine readers and online followers does fall
Improve Customer Experience on Your Website with SEO Best Practices
This is the sixth part in a series of six articles about SEO. Stay tuned to Schoolhouse Marketing for the full series on optimizing your marketing channels for the homeschooling market. Do you think that all SEO best practices are
Simple Ways to Use Google Analytics for SEO
This is the fifth part in a series of six articles about SEO. Stay tuned to Schoolhouse Marketing for the full series on optimizing your marketing channels for the homeschooling market. How do you know if the work you are