Why are you in business? You have your reasons and I bet they have a lot to do with helping others with your products and services. There’s purpose in your business overall and the goal is to get that purpose
There is a lot of advice you can get on using email to generate leads and engage your current customers. Whether it be in the form of do’s and don’ts, creative ideas, or how-to’s there is no shortage of recommendations
There are quick ways to get visitors to your website (see our Media Kit for paid advertising methods), and there are long-term ways to increase website traffic with content marketing ideas. These approaches don’t have a direct cost, but they
What does your company mission statement say? You have one, right? And you’ve looked at it in the past six months? Mission statements are a useful guiding point as a business is being developed. It can be quite invigorating to
Strategies and plans are all part of the big marketing family, and both are important to direct the growth of your business. An email marketing strategy defines your approach for the long-term benefit of your marketing, and a plan is
Businesses have been leveraging push notification ads for some time now, getting engagement from mobile users and experiencing high click-through rates and impressive conversion rates. This advertising avenue has been around long enough for marketers to realize its benefits, but
Web banners are considered one of the most effective methods of marketing online. These ad placements result in an increase of brand recognition and traffic to your website by placing your banner in suitable locations and using some basic design
Reaching out to an audience with your marketing is sort of like giving them a perfect gift. How do you discover the perfect gift for someone? You consider what you know about them and what you’ve seen them enjoy in
You don’t have to dive deep into the data to know that over the past year, many parents have taken their children out of public education, opting to educate them themselves. According to the National Home Education Research Institute, “The
Your email list is almost as important as your customer list. Even though you’ll have email subscribers who may never purchase from you, those recipients are still assets of your company. Having an audience that is truly yours (as opposed
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