If you go to your favorite search engine and type in something related to “number of impressions (or touchpoints) to get noticed,” you’ll find a range of results indicating that it can take anywhere from three to twenty times to
Communicating with potential and current customers about your business is done in different ways. The important part of communicating is to do it regularly. Depending on the type of communication and what you want out of it, that regularity will
Using video in business promotion is a common way to market, but a well-thought-out video marketing strategy is essential to not wasting your time and money. To make better use of this promotion method, create more strategic and impactful videos
Are you up for a creative approach to your small business marketing strategy? Pinterest is a serious contender for reaching homeschool moms and appealing to them as they plan purchases and search for solutions. This platform allows you to share
You’re in business to make a profit. This is a simple and true statement, but if you’re only looking at the numbers and your bottom line, you are getting a limited view of your profit margin. How are you profiting
In marketing, graphics are an important part of the many different areas of promotion for your company and products. Images provide additional information and there are key methods to show and tell your brand story where graphics are essential. However,
Advertising and branding opportunities have changed quite a bit over the last couple of decades. Technology has played a big part in the changing face of marketing, mostly by providing numerous important ways to connect with your audience. Company and
Conventions in any industry allow you to build relationships with a pre-selected audience AND give you valuable insight into your competition and possible cross-promotion partners. It’s the ideal place for small businesses to spread their branding and make meaningful connections.
When you’re looking for a steady increase to your customer base, consistent promotion is what you’ll be doing. While it can be beneficial to get in front of a few different audiences, you’ll make a more meaningful impact if you
There has been a substantial increase in the number of parents looking for home education help over the past couple of years. We’ve seen that in research from the National Home Education Research Institute, and we’ve seen the increase across
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