There has been debate in the marketing world over the past few years regarding the effectiveness of using email to reach an audience. We have many other channels, like video platforms, social media, and other newer technological avenues. So, is
We rarely buy a product or service that we’ve only heard about once. Most of the time, we go through the consumer buying process. First, we become aware of the company and products they offer. Next, we move on to
Is your free-offer page designed to attract and nurture potential customers? Do you know what makes a good landing page? The purpose of your free-offer (i.e., lead magnet) landing page is not just to gather information from people who are
Need some simple steps on how to create a lead magnet (i.e. free offer) that appeals to your ideal customer? Warming up your market to your company is your first order of business. You reach “your people” through various channels,
Do you want to know how to get demographic data on your target market? With the right data you will minimize marketing trial and error by gathering vital information about your ideal customer to guide you in the right marketing
What do you know about the people who buy your products and those who would be your ideal customers? For an effective small business marketing strategy you’ll want to get deep knowledge about the demographics of your target market. Discovering
Do you have a branding plan? One place where you describe your method of building a connection with your audience? Your logo and tagline would be included as well as the less-visual personality of your business. This is where you
Almost every business has a website. It is essential for businesses that offer their products and services without a brick-and-mortar location. Just like a physical store needs to look appealing and create an atmosphere of comfort for customers, an online
Homeschoolers (and most consumers) are overwhelmed with buying options. Whether it’s learning material, household products, family experiences, or the many other types of purchases they make, there are many companies vying for their attention. Who gets the attention? The businesses
The digital world is full of images that are trying to gain the attention of individuals who are inundated with content of every kind. Half the battle of crafting your marketing message is making it distinctive in a sea of
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