Using artificial intelligence (AI) in advertising is like using artificial light. You want to make the most of the natural light from the sun, but indoor lighting sure does help in some situations. Likewise when thinking about AI in advertising;
You only have one chance to make a first impression, or so the saying went—before we entered the digital era of marketing. With the majority of advertising now delivered digitally on screens, perhaps a modern twist on the familiar phrase
After your strategy is in place it’s time to create engaging social media posts that promote your brand story and share your expertise. Engaging content can increase your reach, attract new followers, and build brand loyalty, so it’s well worth
In the ever-changing landscape of social media marketing you need the right strategies in place to maximize the presence of your small business and reach those who want what you offer. By creating engaging content, using analytics to measure your
In today’s digital age, video branding has become an essential tool for small businesses to stand out from the competition. By creating compelling videos, you can effectively communicate your brand’s message and connect with your target audience on a deeper
The elements of your promotional imagery sends a message about your business. Have you intentionally created that message with your branding? In this article, you’ll discover integral branding elements for your small business and how to best portray your company
Business promotion can be a big time waster. Not all promotional activities are a waste of time, though, just the ones that don’t show the value of your business. Unfortunately, it’s not always so clear what your audience would consider
Understanding your customers can help you tailor your promotional strategies to better reach and engage with your ideal customer. Knowing how to get demographic and survey data is the first step. The methods range from the more simple approach of
Reaching your audience with video doesn’t have to include a videographer and advanced video editing skills. That could be an option though, and there are many situations where you want to engage the services of video professionals, but for most
Do you know how your company can design ads to appeal to a smaller target audience with better results? As with any promotion, the right mix of text, images, and color attracts your ideal customer and intrigues them enough to
