There has been a substantial increase in the number of parents looking for home education help over the past couple of years. We’ve seen that in research from the National Home Education Research Institute, and we’ve seen the increase across our platforms. As the publisher of the leading trade magazine for homeschool families, we can also affirm that print is still appealing to the growing market demographics we’re experiencing now.
Our magazine is published in both print and digital formats, and whether viewing the print or digital version, the ads that our readers see will generally be regarded with higher credibility.
That is because trusted print media that consistently offers readers high-quality, reliable content develops credibility across all platforms.
When your brand appears in a respected print publication, the mindset of the engaged reader associates the same positive feelings for the magazine with the brands that appear in it. This is known as the “halo effect,” which means even though the reader may not know your brand yet, you are regarded as trustworthy, which makes generating leads and sales much easier.
We help our advertisers place their brand in readers’ hands, so they can engage with potential customers in meaningful ways. The best way to do that is to show products that relate to the articles. Check out the magazine topics of future issues and see what themes are related to your business.
Here are a few other benefits of print advertising:
- Magazine and newspaper ads are considered more trustworthy than any other type of advertising.
- Magazine readers enjoy the ads throughout the magazine that go along with the particular topic they are reading about.
- Print ads live on well past the publication date—especially in leading magazines like The Old Schoolhouse® Magazine that are considered keepsakes.
Below are a few of the major methods we use to get our magazine into the hands of homeschoolers in print and digital formats. Also see the magazine advertising advantages that can provide a long-term avenue for reaching parents.
- Print magazines are available in various retail establishments such as Barnes & Noble, BAM, Target, Walmart, Walgreens, and many more.
- Our magazine is listed with three different library distributors, providing a potential reach of thousands of libraries in the U.S.
- TOS representatives regularly attend homeschool conferences throughout the United States and Canada as a vendor and speak on homeschooling topics where hundreds of magazines are given out to attendees.
- Stats indicate almost 100,000 downloads of our magazine app (iTunes, Google Play, Amazon/Kindle).
- There are over 5,300 unique magazine readers per month (monthly average over the last four years), which includes both our website, www.TOSmagazine.com, and our app, www.TOSApps.com.
- Over 250,000 individuals follow our social media platforms (Facebook, Instagram, Pinterest, Twitter) where every issue is shared, driving traffic to the digital version of the magazine.
We’ve got you covered with other specialized solutions to help you reach the best segment of the homeschooling market for your business. Let us know how we can serve you.
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