Targeted Social Media Marketing Method 

You don’t need to be a marketing expert to know that social media marketing is a common part of every promotion plan. Depending on the size of your business, you may have a monthly budget in the hundreds for paid social media ads or have an occasional advertising strategy for launches and brand awareness. Either way, social media has its place to effectively reach potential and current customers. 

Advertising platforms on the major social media sites can be an effective venue to reach customers, but they can be difficult to set up correctly to get your ad in front of the right audience.

The solution to this challenge, as you may already know, and may have already experienced, is our Social Media Packages and a la Carte options for advertising on social media.

When you can also use the advertising platform on social media sites, what are the benefits to having our marketing professionals place an ad for you? 

Here are the top three:

• We place your ad, targeting customers defined in the audience we have set up. That audience includes our followers, friends of followers, and a number of other segments. Since we have captured such a large number of Christian homeschooling families as followers, when we create the audiences that we use to place ads, we start with a skeleton of people who are exactly the consumers that the advertisers are looking for. Then by expanding into other metrics and creating lookalike audiences, we end up capturing an audience that is much larger than just our followers but is made up of people who want the same kinds of products. 

• You won’t have to make multiple decisions on reaching the right market through ad targeting on the social media site.

• You have the expertise of our sales and social media teams, each knowledgeable about the frequent changes on each platform and within the homeschool market. They know how to optimize an ad and are well-informed about what kind of engagement, through graphics and text, is most effective for the homeschooling parent. (See our free professional review option in the Best Practices Cheat Sheet.)

Get more direction on marketing your specific business to our audience by contacting your sales rep or the publisher of The Old Schoolhouse® directly at [email protected].

Learn more about our advertising options through our mobile app and online locations to help you reach the segment of the homeschooling market that is right for your business.