Is your free-offer page designed to attract and nurture potential customers? Do you know what makes a good landing page?
The purpose of your free-offer (i.e., lead magnet) landing page is not just to gather information from people who are interested in your offer. The page should also be an opportunity to learn more about who you are and what you do—just a glimpse into the highlights of your business.
This page, which is the first impression the majority of visitors will have of your company, should be designed:
● to be aesthetically pleasing to your target audience;
● to have very little in the way of sidebars and other distractions;
● to be optimized for search engines; and
● to include brief, compelling highlights of other parts of your website.
You will have paid advertising and other digital and print marketing materials sending traffic to your landing page, but if your site doesn’t appear in organic search results, you are missing out on a lot of exposure.
Follow a few basic guidelines for designing page elements that target a specific audience to achieve better conversion rates. Below are just a few tips to help you in creating an effective landing page. Keep in mind that landing pages are as unique as the people viewing them, and what works for one company may not be what works for yours. You have to know your customers and learn what makes them tick: what words, colors, mood, and images will get their attention.
What Makes a Good Landing Page
1. Minimal distractions on the page – simple navigation, scannable text (bullets are always good), graphics that do some talking, and the offer front and center
2. Headline and subheading – very few words to describe the offer and benefits, be sure to promote the value of the giveaway in this top section to interest your visitor within seconds; Typography matters!
3. Signs of trustworthiness – testimonials, guarantees, and trust badges (logos from brands you’re associated with, badges showing security in payment processing or business certifications, events and organizations you’re part of)
4. Form with minimal information request – ask for a name and email or just an email; you can always ask for more information on the thank you page
5. Customized for audience – tailored to receive visitors from different locations; a landing page for visitors from organic search results should be slightly different from a page receiving traffic from a print ad
6. Engaging call to action – make the submit button stand out with contrasting color, unique wording (not “submit”), and a size to be noticed
Want a few inspiring landing page examples? See thirty real examples at The Daily Egg blog where they also provide a helpful critique of what’s done well, what could be tested and improved, and an expert review.
Learn more about the different approaches to advertising in the home education industry like what makes a good landing page. Our sales professionals will personally assist you with your advertising needs to reach the segment of the homeschooling market that is right for your business. If you are already connected to one of our sales representatives, you can contact that person directly or use the contact options on our Contact Us page.
