Advertising Bundles for the Canadian Market

Reach Canadian homeschoolers with these two digital advertising bundles that give you repeated exposure on the established platforms of The Canadian Schoolhouse. We also offer dedicated eBlasts that can be used to send out your message to our Canadian email recipients. See Submission Guidelines below.

Package A
$300 USD
Value – $545

Enhanced Text Ad (The Canadian Schoolhouse) – Image (up to 500 x 500px) and text ad (up to 100 words) in weekly Canadian eBlast – 2 insertions
Social Media – 2 ads on The Canadian Schoolhouse Facebook page (each with $25 boost)
Web Banner – 3 months Top Banner on The Canadian Schoolhouse website (see the main Web Banners page for more details on dimensions and examples)

Package B
$700 USD
Value – $1,050

Enhanced Text Ad (The Canadian Schoolhouse) – Image (up to 500 x 500px) and text ad (up to 100 words) in weekly Canadian eBlast – 4 insertions
Social Media – 2 ads on each of the Canadian platforms – Facebook, Twitter, Instagram, and Pinterest (each comes with a boost: $25 for Facebook; $10 for Twitter, Instagram, and Pinterest)
Website – 3 months Top Banner AND Square Side Banner on The Canadian Schoolhouse website (see the main Web Banners page for more details on size and examples)

Canadian a la Carte Ad Options and Specifications :

Enhanced Text Ad (The Canadian Schoolhouse) – $100 USD per insertion

Up to 100 words of continuous text in plain font, no bullet points, including your URL (which counts as one word) and phone number if you want to include it (also counts as one word). The URL is hyperlinked to your site. If you want a more specific link for tracking than your general URL, we can embed one that you provide over your URL.
You may use bolded font on the first 4 to 6 words only of your ad to accentuate the opening line. Our editors will determine the font and color of the font used.
Graphic 500w x 500h logo or image, in JPG or PNG format at 72 DPI, RGB. Please including URL to be linked.
No flash accepted

Facebook mention – $100 USD

Includes $25 Boost

Headline: 25 characters
Text: Up to 50 words adding #ad or #sponsored
URL
Branded: @company handle
Optimal Image Size: 1200 x 630 pixels JPG or PNG with no more than 20% text on the image
Social Media SPECS

Twitter mention – $35 USD

Includes $10 Boost

Text: 275 characters including spacing (the URL and #ad or #sponsored must be included in this count)
URL: May be shortened into a bit.ly to stay without count.
Example Content Hashtags: #homeschool #homeschooling #science #math
Optimal Image Size: 800 x 800 pixels (Ratio 1:1) JPG or PNG with very little text on the image
Social Media SPECS

Instagram Post – $25 USD

Includes $10 Boost

Text: Maximum 50 words including spacing
Tags to Include: @company handle #ad or #sponsored
Example Content Hashtags: #homeschool #homeschooling #science #math
Optimal Image Size: 1080 x 1080 pixels (Ratio 1:1) JPG or PNG
Social Media SPECS

Pinterest Pin – $25 USD

Includes $10 Boost

Title: Company name or the name of the product up to 100 characters
Text: 500 characters including spacing
Tags to Include: @company handle #ad or #sponsored
URL: Must include the http://
Optional Image Size: 1000 x 1500 pixels (Ratio 2:3) JPG or PNG
Social Media SPECS

Web Banner on The Canadian Schoolhouse

Top Banner – $95 USD for 3 months
Square Banner – $75 USD for 3 months

	Banner Size
Square side banner	260x 233
Top rectangle banner rotating subpages **	700x 100

**(Please note: Top banner rotates at the bottom of the home page and the top of the subpages. This option also comes with a 260×120 rectangular banner that rotates on subpages. View )

Submission guidelines

Text font must be converted to outlines or embedded.
NO FLASH BANNERS ACCEPTED
Ads must be submitted in digital format (either JPG, GIF, animated GIF)

What is a social media boost?

A social media boost is a specified amount of money that is placed on a paid ad to increase the reach and performance.

How does a boost work?

The specified boost amount is added to the paid ad at the time of scheduling. The social media platform then recognizes that the ad has been boosted and places the ad before a larger, more targeted audience.

Review this document for ad submission guidelines and other tips for advertising on social media platforms: Social Media Ads: Best Practices

Dedicated eBlast for Canadian Market

$500 USD

Dedicated eBlast Submission Guidelines

Due two weeks before publication
Pure HTML, maximum file width of 700 pixels
No maximum file size
You provide graphics, body text, and subject line.
All graphics and links are hosted on your website.
The graphics should all be 72 PPI for best web viewing and faster loading in client email.
Not all email clients support CSS; therefore, we recommend you use inline styles in the code.